Intellectual Property and Development
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is a concept using the internet to promote the best of
regional New Zealand. The first
province to be developed is Canterbury Fare...the place to try a cyber sample of New Zealand's premier produce.
was developed as a brand to promote Canterbury. It was successful in
demonstrating the need for a fresh produce market for the region and as
brand to promote the regions food and wine: "A Taste of
Canterbury". The concept was
further developed, not only to promote wines, beverages
and food but also art, performance,
music and experience. A prototype "Real Place" was
developed and operated in New Regent Street in Christuchurch or three
Unfortunately this venture was not successful in attracting local and
regional interest and closed in October 2004.
The idea is sound and the brand is still available for licence.
This website is made up
of 100% recyclable electrons!!
The energy used to excite them comes from the renewable resource of hydroelectricity.
© 1996. Last modified 28 June, 2006
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